GRAPHIC DESIGN

2021

Poster for Speaking Event

visuals created from physcial media association studies

cut paper collage

Brand Translation / STABILO

Accordion Book

BRAND / related to the promise that the company makes to the consumer — it is the intangible sum of qualities or conditions embodying a core idea about the company (that consumers could potentially aspire to, identify with or desire).

BRANDING / the act of promoting the brand so that its core idea is communicated.

the brand is the story of the company and branding is telling the story.

SEQUENCE / a particular order in which related events, movements or things follow each other over time

Stabilo is multinational stationary product company founded in Nuremberg, Germany. It sells a variety of mark-making instruments for writting, coloring and highlighting.

HAIR
CLIP

ICON

INDEX

SYMBOL

ROTARY
CUTTER

ICON

INDEX

SYMBOL

SIGN / something that represents another thing

signifier / the form of a sign

ICON / a sign that looks like the thing it represents

INDEX / a sign that indirectly represents or points to something

SYMBOL / a sign that abstractly represents something else

PROCESS

making drawings that create opportunities for learning the most essential visual elements and capturing them in clear, economical yet compelling ways.

LINE